Brand Usage Guidelines

The logo identifies. The mascot acts: it teaches, points, celebrates and warns — where a static signature cannot. It is how Aranis shows up when a surface calls for presence rather than a stamp.

• Ara is the intelligence. The mascot is the body. Neither replaces the other.
• Ara has no gender — it is a suit, not a body. Refer to it by name, never by a gendered pronoun.
• It has no face, eyes or mouth. Expression happens exclusively in the visor.
• The mascot never works as a logo — not in a header, a favicon or a document in place of the signature.

On the shoulder, the mascot wears a textile patch showing the constellation Ara — the Altar, in the southern sky. It is not ornament: it is the lineage of the name. The brand is Aranis, the intelligence is Ara, and the patch is the constellation both come from.

The drawing is a real star chart. Nine stars, each with its Bayer letter and its apparent magnitude — not decorative dots placed by composition, which is why the patch cannot be redrawn by eye.

Each star is sized in proportion to its brightness: brighter star, larger dot. Nine stars and eight segments — the count is fixed. Adding, removing or repositioning a star, swapping in another constellation or applying a gradient to the figure turns an insignia into decoration.

The color composition is closed: navy disc, which separates the patch from the off-white suit; outer ring and lines in cyan; inner ring in violet soft; stars in flat white; halo in bright cyan, emissive only. Below 48 px in diameter the patch is dropped — reduced past that it reads as noise, not insignia.

patch-ara-completo

Full color · primary use

patch-ara-midia

Reduced · slides and posts

patch-ara-mono

Single stroke · embroidery

patch-ara-construcao

Construction · reference

The model must stay recognizable at 24 px. Proportion changes that break the silhouette are not allowed.

Do not draw a face, eyes, mouth or brows. The brand icon is the base of every state, and the visor gradient follows the icon’s chromatic direction.

There are four, and only the visor is mandatory:

• Visor — official icon + brand gradient. The primary point.
• Chest — central module with the official icon applied as a decal.
• Shoulder — Ara constellation patch. Never replace it with a third-party mark.
• Backpack — icon on the rear structure, visible in back and 3/4 views.

A new pose must keep the silhouette and the visor oriented toward the viewer or the object of attention.

The shell stays off-white and color enters flat on the details. The gradient belongs to the visor alone — it never moves onto the suit. Accents use Filament tokens: cyan is the primary and only mandatory accent; violet ties the suit to the visor; navy is used sparingly; bright cyan is emissive only.

Color outside those tokens does not enter the mascot. Orange, pastel and any warm palette are off-brand.

The smaller the application, the fewer accents survive:

• Change proportions, stretch or squash the character.
• Replace the dominant off-white of the suit.
• Draw a face on the visor.
• Use the mascot as a logo.
• Apply the brand gradient to suit surfaces.
• Add weapons, thrusters or excessive accessories.
• Apply a third-party mark to the suit, or swap the shoulder patch.
• Reproduce below 24 px without using the reduced version.
• Redraw the logo, the icon or the patch star chart.
• Use color outside the Filament tokens.
• Change the order or chromatic direction of the visor without brand approval.

Unlike naming the brand in text, which is free, any third-party use of the mascot requires prior written permission — including editorial illustration, giveaways, stickers, presentations and channel content. Send requests to brand@aranis.ai with the material and the publication date. Responses within 5 business days.

The 3D model (.blend master, .glb for web, .fbx for interchange) and the print files are sent on request. The render model and the 3D-print model are distinct deliverables — ask for the one your application needs.